Chapter 1 — The Silent Initiator

From Possession to Meaning

The first portrait depicts a woman whose influence was not made visible in headlines, but through created spaces, philanthropic support, educational projects, and an early awareness that prosperity brings responsibility.

Leonor Servera, raised in Capdepera on Mallorca, herself came from a wealthy Mallorcan family. Her background and dowry became the quiet seed capital for the later rise of the March dynasty. In 1905, she married entrepreneur Juan March.

While he established the economic foundation, she created a different kind of legacy through education, care, and cultural openness. Locally, she is remembered as a „grande benefactora“: giving to schools, supporting Franciscan communities, sponsoring educational projects, and organizing free film screenings.

Sa Torre Cega — the villa overlooking the sea at Cala Ratjada, acquired by the March family in 1915 — under her influence, became a place where prosperity and cultural responsibility began to merge. When she died in 1957, there were no headlines, but her sons internalized a central credo: wealth implies responsibility.

Trace:

The trace of her transformation lies in the invisible — in decisions that later became culture.

My Perspective:

Silence is often the source of real transformation. I know this silence from Mallorca — as a place of personal healing, after loss, after farewell, as a new beginning. There, I understood: What we plant in the heart, grows beyond us. My digital practice follows the same principle: establishing values that shape the future.

Chapter 2 — The Guardian of Equilibrium

From Crisis to Continuity

The second portrait is dedicated to a figure whose strength was in preservation — discreet matriarchal leadership, stability in times of transition.

When Juan March Servera died in 1973, his widow Carmen Delgado Roses was 61 years old. Four grown children. A complex inheritance. A historic moment of transition — not only for the family but also for Spain.

Sources describe her as a discreet yet influential matriarch. She held no formal position but was referred to as a „shrewd matriarch“ whose judgments carried weight in matters of family wealth. Together with her children, she relinquished parts of the family fortune in favor of the Fundación Juan March.

She guided the family through transitions—familial, societal, and historical — holding an equilibrium that brought stability in times of upheaval. Carmen lived another 35 years, passing away in 2008 at the age of 96.

Trace:

Her trace is the balance that is only understood decades later.

My Perspective:

Transitions have shaped my life as well. Between Frankfurt, Garmisch, and Mallorca, I learned to build bridges — between people, cultures, and times. I create digital spaces that foster continuity — for brands, companies, and stories.

Chapter 3 — The Architects of Opening

From Strength to Relevance

This chapter deals with a generation that turned economic strength into cultural relevance: opening, art, and public engagement — intergenerational change and strategic direction.

In the 1970s, brothers Carlos and Juan March Delgado took responsibility for the bank, foundation, and holding company. Carlos: the outgoing one, lawyer, networker, strategically visible Juan: the more reserved, engineer, music lover, culturally oriented

After the end of the Franco era in 1975, the Fundación Juan March also opened itself to a new spirit. From a scholarship organization turned inward, it became a place of cultural encounter — with free exhibitions, concerts, and forums for discourse. In 1977 came the first Picasso exhibition in Spain since 1936: a sign of artistic and social opening.

It is a chapter about courage, change, and the strategic use of resources to foster culture.

Trace:

Their trace is documented in every exhibition that embraced freedom over control.

My Perspective:

Transformation does not arise from lone fighters, but from systems. My own POLYH- AILOG™ Model and the Challenging Communications Framework™ are based on that insight: roles, structure, orchestration. This is how openness for new eras — analog and digital — is achieved.

Chapter 4 — The Fourth Generation

From Yesterday to Tomorrow

The fourth portrait stands for the present and future: digitalization, global responsibility, new narratives.
In October 2025, Carlos March Delgado steps down as President of Corporación Financiera Alba at the age of 80. His successor: his son, Juan March de la Lastra. The fourth generation is in charge.

A new generation is writing a new version of leadership — shaped by global connectivity and contemporary values. The question remains: How does power become culture? How does possession become meaning? How is the past written into the future?

Trace:

The trace of the present is digital, fast, global — and still emerging.

My Perspective:

In 2025, I too am in a moment of transition: from traditional web designer to architect of digital communication systems. I honor history by carrying it forward — and building structures meant to endure.